Page 95 - LTAmarketingplan20222023flipbook

Group Travel Leader

Individual Ad GROUP TRAVEL (TRADE)

The Group Travel Leader was founded in 1990 and over the past 31 years we have built the most
respected readership in the group travel industry.

Our magazine is the most engaging in the industry with design standards your advertising
deserves and includes editorial content our readers trust. We have several strategic partnerships
that include exclusive publishing arrangements with Travel South USA, U.S. Civil Rights Trail
Marketing Alliance, Southeast Tourism Society and Travel Alliance Partners.

ISSUE
January 2022 & 2023
GO South Tour Planner
(includes Louisiana editorial)
ADDED VALUE March 2022
• Your own Advertisers Page in our TripSearch feature on our website, Louisiana Feature
grouptravelleader.com for one year. Sept 2022
• A Partners Link on our website for one year. Annual Group Travel Industry
• Inclusion of up to 10 photos in our Photo Gallery on our website for one year. Buyers Guide Directory
• An itinerary on the Itinerary Page of our website for one year. March 2023
• Your ad included in our digital edition of the magazine that links to your website Louisiana Feature
that we send to over 16,000 online readers.
• When you advertise in the September issue, you will also receive a free directory
listing that includes your contact information, a 50-word statement and either MARKET/CIRCULATION
a color logo or photo.
National/33,000
AD SPECS Travel buyers are professional tour
Full page - 7.5” w X 9.25” h operators who are members of ABA,
2/3 page - 5” w X 9.25” h NTA, OMCA, SYTA, and USTOA or
1/2 page horizontal - 8” w X 4.5” h group leaders that attend Group Travel
1/2 page vertical - 3.9” w x 9.25” h Family conferences or other industry
1/3 page box - 5” w X 4.5” h tradeshows that qualify them each year.
1/3 page vertical - 2.5” w x 9.25” h
1/6 page - 2.5” w X 4.5” h LTA MEMBER RATE
• CMYK, high resolution ad saved as a press quality PDF Full page $3,570
• Fonts embedded or converted to outlines 2/3 page $3,000
1/2 page $2,400

MEDIA/DELIVERY 1/3 page $1,434
Email ad materials to marketing@louisianatravelassociation.org, emails must 1/6 page $900
specify program and company name in the subject line.
SPACE & MATERIALS DEADLINES
January 2022 - November 20, 2021
March 2022 - January 20, 2022
September 2022 - July 20, 2022
Ad Representative • Kelly Tyner January 2023 - November 20, 2022
Kelly@grouptravelleader.com March 2023 - January 20, 2023

Contract or Insertion Order and Ad Materials are sent directly to LTA
95