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Compass Media Digital Display Campaign

Individual Buy

Compass Media offers a digital ad campaign made simple by working with you to define your target
audience and drive traffic to your website. We will help you determine the best demographics, interests and
behaviors of potential visitors. We then create an ad campaign and target those potential visitors through
the Google Display Network. Our digital campaign managers will work to optimize each individual campaign
and will provide a comprehensive report at the conclusion of each campaign. Depending on the destinations
website traffic we can designate a portion of the campaign for re-targeting – this allows you to reach
people who have shown an interest in visiting your area.

Each campaign comes with guaranteed clicks to your website and we will provide comprehensive reporting
at the conclusion of the campaign.

CAMPAIGN

AD SPECS Starts any time
300x250
728x90 TARGETING
160x600 Customized based on chosen audience
320x100 (Interests, Behaviors, Demographics, etc.)
320x50
300x600
File Size 150k or less LTA MEMBER RATE
Program 1 - 1,300 Guaranteed Clicks
* ESTIMATES are based on a 0.25% CTR. The estimates for each program $1,740
is above national CTR average - we work on a daily basis to optimize Program 2 - 2,200 Guaranteed Clicks
campaigns to make sure we are driving the most relevant visitors to your site. $2,800
* (estimated 1 million impressions)
Program 3 - 4,500 Guaranteed Clicks
MEDIA/DELIVERY $5,700
Email ad materials to marketing@louisianatravelassociation.org, *(estimated 2 million impressions)
emails must specify program and company name in the subject line.
Program 4 - 9,000 Guaranteed Clicks
$10,850
*(estimated 4 million impressions)

SPACE & MATERIAL DEADLINES
Ad materials are due two weeks prior
to deployment of campaign

Ad Representative
Elise Ankerson • eankerson@compassmedia.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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