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AJR Media Group’s Reach Exclusive 1st

Party Data Audience of Travel Intenders-

Facebook/Instagram Campaign Individual Buy

What makes it different: Get your Facebook and Instagram ads in front of an EXCLUSIVE 1st party
data audience of travelers who have opted in to receive more information about destinations, attractions,
hotels, and events. In addition to reaching this valuable audience, your social ads will benefit from an
additional lift by also reaching a highly targeted prospecting audience. While the success of some
campaigns is measured simply by clicks or completed views, this digital advertising strategy
exponentially increases the value of each engagement by putting your messaging in front of travelers
who are more likely to turn clicks into visits.

How it works:
Single Image Ad and/or Carousel Ad: AJR’s digital strategists will work closely with you to ensure
your social ads incorporate the right creative elements in order to maximize engagement and overall
performance.

Social Video Ad: AJR’s digital strategists will provide best practices and tips in order to maximize
engagement and overall performance.

Campaign Includes:
Single Image Ad and/or Carousel Ad: 750 MINIMUM estimated clicks and final performance
report.
OR
Social Video Ad: 40,000 MINIMUM estimated views (3-sec+) and final performance report.

TIMEFRAME
SPECS
Single Image Ad Specs: Social Video Ad Specs: Your campaign can start anytime and
File Size: 1200x628 File Size: 4 GB maximum will run for 30 days.
Format: .jpg or .png Format: MP4 or MOV recommended
Ratio: 1.91x1 Ratio: 9:16 to 16:9 LTA MEMBER RATE
Text: 125 characters Video Encoding: H.264 compression, Single Image Ad and/or
Headline: 25 characters square pixels, fixed frame rate, progres-
Link Description: 30 characters sive scan. If the file is under 1 GB and Carousel Ad Campaign: $1,725
Social Video Ad Campaign: $2,300
Carousel Ad Specs: uses two-pass encoding, there is no bit
Images: 2-4 card images. For optimal rate limit. Otherwise, the limit is 8 MB/
display, carousel ad images should be at second for 1080p and 4 MB/second for SPACE & MATERIAL DEADLINES
least 1000x1000. Carousel images also 720p. One month before campaign starts.
need to be square. Text: 125 characters
Format: .jpg or .png Headline: 25 characters Ad Representative
Ratio: 1:1 Link Description: 30 characters Nicole Juel Sanchez
Text: 125 characters Audio Encoding: (Optional) Stereo nicole@ajrmediagroup.com
Headline: 40 characters per card AAC audio compression at 128+ kbps
Link Description: 20 characters per card Length: 15 to 30 seconds (for optimal
performance)
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, emails must specify
program and company name in the subject line.

Contract or Insertion Order and Ad Materials are sent directly to LTA
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