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AAA Explorer Texas Magazine

Co-op Ad TRAVEL

AAA Explorer Texas reaches the largest drive audience in Louisiana’s No. 1 feeder state: Texas. The
magazine continues to grow its readership now reaching over 3.38 million members residing in
over 1.25 million AAA Texas households. The AAA brand is one of the most trusted brands in
America. By advertising with AAA, you will have the implied endorsement that comes with being in
the magazine.
91% use the magazine for trip planning
Reader Profile
Readership/Membership: 3,375,000 91% inspired to travel to a destination featured
Women: 52% in the magazine
Male: 48% 87% feel encouraged to travel to a destination
Median Age: 59.4 advertised in the magazine
Married: 54.1% 75% took action as a result of reading
Average Household Income: $91,303 Explorer Texas

ISSUE

AD SPECS Winter 2022 & 2023
1/3 page ad - 2.25”w x 8.375”h January/February/March
1/6 page ad - 2.25”w x 4”h Spring 2022 & 2023
• Ads must be submitted as a PDF/X1a April/May/June
• File must be flattened prior to saving as a PDF/X1a Summer 2022 - July/August/September
Fall 2022 - October/November/December
• File must be high resolution (300 dpi)
• CMYK or grayscale (no spot colors, RGB, LAB, or ICC color profiles)
MARKET/CIRCULATION
with a maximum density of 300
TX Households/1,241,428
• Fonts should be imbedded
LTA MEMBER RATE
MEDIA/DELIVERY 1/3 page $5,000
Email ad materials to marketing@louisianatravelassociation.org, emails 1/6 page $2,500
must specify program and company name in the subject line.

SPACE & MATERIALS DEADLINES
Winter 2022 & 2023
October 15, 2021 & 2022
Spring 2022 & 2023
January 15, 2022 & 2023
Summer 2022 - April 15, 2022
Fall 2022 - July 15, 2022

Ad Representative
Nicole Juel Sanchez
nicole@ajrmediagroup.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
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