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AAA Explorer eNewsletter Campaigns

Explorer Texas and Explorer Southern Individual Buy

Reach a premium audience of over 450,000 AAA Texas members—or over 275,000 AAA members in
Louisiana, Mississippi and Arkansas—who have specifically opted in to receive information about destinations,
attractions, lodging, and events. On average, it costs $29 in advertising to obtain one email lead in the travel
industry. It would cost over $12 million in advertising to acquire a comparable amount of qualified leads. No
other eNewsletter reaches an audience this large and this affluent.

ISSUE DATES
January 2022 February 2022
March 2022 April 2022
May 2022 June 2022
July 2022 August 2022
September 2022 October 2022
November 2022 December 2022

AAA EXPLORER TEXAS ENEWSLETTER
LTA MEMBER RATE
Sponsored Content with dedicated
AAA.com landing page and live-reporting
dashboard: $9,500
Banner Ad: $5,500
Property/Business Showcase: $3,000
SPECS
Sponsored Content Includes: AAA EXPLORER SOUTHERN
eNewsletter Feature - Image (.jpg or .png) ENEWSLETTER LTA MEMBER RATE
Headline (30 characters with spaces) Sponsored Content with dedicated
Description (12-15 words of copy) AAA.com landing page and live-reporting
Dedicated Content Page on AAA.com - Copy (1,000 words max) dashboard: $5,000
Photos (minimum of one, landscape preferred) Banner Ad: $3,000
Property/Business Showcase: $2,000
Banner Ad Includes:
1200px W x 240px H (jpeg, gif, or photoshop files), 72 ppi, RGB and website URL SPACE & MATERIALS DEADLINES
January 2022 - November 1, 2021
Property/Business Showcase Includes: February 2022 - December 2, 2021
Hotel/Business Name, Image (72 ppi or higher), Offer/Description (5-7 words March 2022 - January 2, 2022
of copy), website URL April 2022 - February 1, 2022
May 2022 - March 1, 2022
MEDIA/DELIVERY June 2022 - April 1, 2022
Email ad materials to marketing@louisianatravelassociation.org, emails must July 2022 - May 1, 2022
specify program and company name in the subject line. August 2022 - June 1, 2022
September 2022 - July 1, 2022
Ad Representative October 2022 - August 1, 2022
Nicole Juel Sanchez November 2022 - Septemeber 1, 2022
nicole@ajrmediagroup.com December 2022 - October 2, 2022

Contract or Insertion Order and Ad Materials are sent directly to LTA
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