Page 3 - LTAmarketingplan20222023flipbook
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Table of Contents                                             *Also Note: Many of the Magazines, Newspapers, Directories & Guides and
                                                                          Trade Advertising programs have an added value digital component
       HIGHLIGHTED SPONSORS                                 Lifestyle
       AAA Explorer Southern Magazine...4                      AARP, The Magazine...52
       AAA Explorer Texas Magazine...5                         Garden and Gun...53
       AAA Explorer eNewsletters (Texas and Southern)...6      Houstonia Magazine...54
       AJR Media Group’s Digital Out of Home Campaign + Social Media...7      Okra...55
       AJR Media Group’s Reach Exclusive 1st Party Audience of Travel Intenders       Southern Living Co-op...56
          Facebook/Instagram...8                               Texas Monthly Co-op...57
       AJR Media Group’s Reach Exclusive Audience of Louisiana Travel Intenders    Outdoors
          Social Media Bundle...9                              BirdWatching Magazine...58
       AJR Media Group’s TourLouisiana.com Bundle...10         ROVA - The Magazine for Epic Road Trips...59
       Compass Media Content + Click Campaign...11          Travel
       Compass Media Custom Festival/Event Promotion...12      American Road Magazine...60
       Compass Media Digital Display Campaign...13          NEWSPAPER
       Compass Media Digital Outdoor Travel Campaign...14      Louisiana Newspaper Program...61
       Compass Media Display & Social Media Remarketing...15
       Compass Media Social Media Video Campaign...16       DIGITAL
       Compass Media Staycation Campaign...17                  225 Magazine Digital...62
       Compass Media Targeted Email Solutions...18             AARP Digital Campaign...63
       Fall Travel Planner - Newspaper & Online Campaign...19     AAA Digital Package...64
       Family Travel Planner - Multiple Magazine Insert...20     AAA Mobile Marketing Campaign...65
       Girlfriend Getaways...21                                Canadian Targeted Digital Campaign by Madden Media...66
       Spring Travel Planner - Newspaper & Online Campaign...22     Country Roads Digital & Content Campaigns...67
                                                               Deveney’s Content Creation & Social Media Audit...68
                                                               Expedia Group Media Solutions...69
       LTA CAMPAIGNS                                           Garden and Gun Digital Campaign...70
          Golf Louisiana Program...23                          Geofencing Digital Campaign by Advance Travel & Tourism...71
          Louisiana Attractions Program...24                   Hearst Media Digital and Remarketing Campaign...72
          Louisiana Christmas Campaign...25                    Hoffman Media Custom Content Campaign...73
          Louisiana Culinary Trails...26                       Houston Chronicle Display Campaign...74
          Louisiana Fishing & Outdoor Adventures Program...27     Louisiana News Sites...75
          TRADE and TRAVEL SHOWS                               Madden Media’s Remarketing Display Campaign...76
          Bank Travel...28                                     Madden Media’s Video Remarketing Campaign...77
          Faith Travel...29                                    NOLA.com | The Advocate Digital Campaigns...78
          SYTA...30                                            NOLA.com | The Advocate Content Campaign...79
          STS Domestic Showcase...31                           Oxford American Digital Campaign...80
          American Bus Association...32                        Texas Monthly Digital Campaign...81
          DESIGN & DISTRIBUTION                                TikTok Targeted Ads by Advance Travel & Tourism...82
          Louisiana Distribution Program...33                  TravelSpike Digital Campaigns...83
          Brochure Design...34                              Meeting Planning Digital
                                                               Group Travel Leader Digital Packages...84
       RESEARCH OPPORTUNITIES                                  Meetings Content Activation by Connect...85
          AirDNA Solutions...35                                Premier Travel Media Packages...86
          STR Report...36                                      Small Market Meeting Digital Packages...87
                                                               SportsEvents Digital Campaign...88
                                                               Sports Travel Digital Campaign...89
       RADIO
          Spotify by ReachLocal...37                        DIRECTORY & GUIDES
                                                               Good Sam RV Travel Guide Series...90
       TV
          Gray Media TV Promotion...38                      TRADE ADVERTISING
          OTT Targeting...39                                   Connect Magazine...91
                                                               Connect Sports...92
       MEDIA BUNDLES                                           Convention South...93
          Domestic Drive Market Bundle by Madden Media...40      Destinations Magazine...94
          Gray Media’s Multimedia Promotion...41               Group Travel Leader...95
                                                               Leisure Group Travel...96
          Houstonia Digital Bundles...42                       LTA AAA E-Newsletter...97
          Louisiana Press Staycation Bundle...43               LTA Group Planner E-Newsletter...98
          Nextstar Broadcasting, TV & Digital Bundles...44     Reunions...99
                                                               Small Market Meetings...100
       MAGAZINE                                                SportsEvents...101
          Culinary
             Food Network Magazine...45
             Hoffman Media Power Buy...46                   CONTRACT & RESERVATION FORMS...102-116
             Louisiana Cookin’...47
             Louisiana Kitchen...48
          Culture
             64 Parishes...49
             Country Roads Magazine...50
             Oxford American...51
                                           Contract or Insertion Order and Ad Materials are sent directly to LTA
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