Page 7 - LTAmarketingplan20222023flipbook

AJR Media Group’s Digital Out of Home

Campaign+ Social Media Individual Buy

What makes it different: Get your message in front of travel intenders when they are
otherwise unreachable on personal screens. A Digital Out of Home campaign serves
your messaging to targeted, high-value audiences, such as travel intenders, on digital
billboards and in airports, sports arenas and stadiums, retailers and shopping malls,
movie theaters, taxi tops and in taxi cabs, gas stations, gyms, restaurants, and more.
Add in social media campaigns in dual markets to generate measurable incremental
exposure and brand lift utilizing Halo Effect studies.

Sample of programmatic out of home inventory in Dallas-Fort Worth and
quantity of venues available in other major geos:

Dallas-Fort Worth – Airports, Billboards, Movie Theaters, Malls, Sports Entertainment,
Family Entertainment, Convenience Stores, Gas Stations/Pumps, Doctor’s Offices,
Gyms, Hospitals, Salons, Street Furniture, Taxis, & Taxi Tops. Have your message served
in over 5,600 venues frequented by travel intenders.

Houston: 4,446 available venues | San Antonio: 1,910 available venues |
New Orleans: 1,592 available venues

TIMEFRAME
How it works: You will provide one to five geos you would like to target. Based on Your campaign can start anytime.
market size, an AJR digital strategist will make a recommendation regarding the Please note exclusions can impact
final number of geos to be targeted with DOOH, while additional complementary
geos will be determined for use in Social Media campaigns and the Halo Effect scalability.
study. Once the geos are selected, a forecast will be generated that outlines the
available digital out of home venues, the quantity of venues, and the number of LTA MEMBER RATE
impressions that are available, both with your OOH and social campaigns. (Note: 1-Month Campaign: $8,500
in order to conduct a Halo Effect study, at least two separate social geos – one with 3-Month Campaign: $17,550
OOH running and one without OOH running -- must be included in order to measure
the impact of your OOH campaign on your marketing efforts).
SPACE & MATERIAL DEADLINES
1-Month Campaign Includes: 277,778 estimated DOOH impressions, access to One month before campaign starts
premium programmatic out of home inventory, 350,000 estimated social
impressions and a final performance report.

Ad Representative
3-Month Campaign Includes: 833,333 estimated DOOH impressions, access to Nicole Juel Sanchez
premium programmatic out of home inventory, 350,000 estimated social nicole@ajrmediagroup.com
impressions and an end-of-campaign report with insights and recommendations.

SPECS
Contact marketing@louisianatravelassociation.org

Contract or Insertion Order and Ad Materials are sent directly to LTA
7