Page 4 - LTAmarketingplan20222023flipbook

AAA Explorer Southern Magazine

Individual Ad TRAVEL

Reach three top Louisiana travel markets and five of the top 10 brand development index (BDI)
markets with one publication – AAA Explorer Southern. The magazine is the primary member
communication to AAA Members in Louisiana, Mississippi, and Arkansas. AAA Explorer
Southern offers the largest circulation of any magazine in Louisiana and two of its top feeder
states - Mississippi & Arkansas. There are more than 473,927 AAA members residing in over
172,930 households in Louisiana. AAA membership in Mississippi, Louisiana’s No. 2 feeder
state, is made up of more than 211,148 members residing in over 77,523 households. Arkansas,
Louisiana’s No. 4 feeder state, has more than 263,541 members in over 96,072 households.

Louisiana editorial in every issue!
91% were inspired to travel to a destination featured in AAA Explorer Southern
85% feel encouraged to visit a destination advertised in AAA Explorer Southern
73.6% took travel planning actions after reading AAA Explorer Southern

Reader Profile Top Louisiana areas visited by AAA Explorer Southern Readers/Members:
Membership/Readership: Louisiana 50.5% 481,749
HIGHLIGHTED SPONSORS
945,000+ New Orleans 47.6% 454,084
Female: 49% Baton Rouge 42.8% 408,294 ISSUE
Male: 51% Lafayette 32.4% 309,083
Median Age: 60 Lake Charles 26.3% 250,891 Winter 2022 & 2023
Married: 53% Shreveport 17.2% 164,081 January/February/March
Average household income: Natchitoches 12.6% 120,198 Spring 2022 & 2023
$81,884 April/May/June
Summer 2022 - July/August/September
AD SPECS Fall 2022 - October/November/December
Full page 7.75”w x 10.5”h
2/3 page vertical 4.5”w X 9.5” h
1/2 page horizontal 6.875”w X 4.625”h MARKET/CIRCULATION
1/3 page square 4.5”w X 4.625”h LA, MS, AR / 350,000
1/3 page vertical 2.125”w X 9.5”h
1/6 page vertical 2.125”w X 4.625”h LTA MEMBER RATE
• Ads must be submitted as a PDF/X1a Full page $5,300
• File must be flattened prior to saving as a PDF/X1a
• File must be high resolution (300 dpi) 2/3 page $3,700
• CMYK or grayscale (no spot colors, RGB, LAB, or ICC color profiles) 1/2 page $3,000
with a maximum density of 300 1/3 page $2,095
• Fonts should be imbedded 1/6 page $1,059
• All marks including trim, bleed, center and color bars should be included
in all colors and outside of the bleed area with offset at .1667 inch SPACE & MATERIALS DEADLINES

MEDIA/DELIVERY Winter 2022 & 2023
Email ad materials to marketing@louisianatravelassociation.org, October 15, 2021 & 2022
emails must specify program and company name in the subject line. Spring 2022 & 2023
January 15, 2022 & 2023

Ad Representative Summer 2022 - April 15, 2022
Nicole Juel Sanchez Fall 2022 - July 15, 2022
nicole@ajrmediagroup.com

Contract or Insertion Order and Ad Materials are sent directly to LTA
4