Page 12 - Advocacy Playbook

Session 2: How, when and where do we advocate?

1. How do we decide where to spend our energy and resources?
i) What are our biggest challenges?
ii) What is coming down the pike?
iii) Who do we activate and how?

2. The why behind what we do
i) Volume/scope
ii) Resources
iii) What you need to know

3. Who do we seek to influence?
i) Who are our lawmakers?
ii) What information they need from industry, how do we help?
iii) Emphasis on relationships

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