Page 14 - Advocacy Playbook

Session 3: Communicating our efforts – how, why and to whom

1. Why to communicate
i. Information dissemination
ii. Action needed
iii. Awareness

2. When to communicate
i. Thoughts to consider – Benefits/potential harm to bank by communicating
ii. What should be said and how
iii. What is appropriate method and timing

3. With whom to communicate
i. Bank staff
ii. Directors
iii. Shareholders
iv. Customers
v. Potential customers
vi. Third parties

4. Who communicates
i. Bank leadership
ii. Officers
iii. Staff

5. Communication tools
i. Internal e-mail
ii. Intranet
iii. Newsletters
iv. Website
v. Social media
vi. In-person conversation

6. Communication guidelines
i. Designated spokespeople
ii. Control of information and flow

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