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P. 360

6.6 – What Happens When the Walls Come Down

               For decades, the pharmaceutical industry has operated
               within towering walls of complexity, regulation, and
               capital. These walls have protected the incumbents—
               insulating their margins, deterring competition, and
               preserving control over how, where, and by whom
               medicine is made.

               But quietly, persistently, and irreversibly, the walls are
               starting to crack.


               Not through brute force, but through better ideas.

                   ●  Startups are scaling edible biologic platforms that
                       don’t require $500 million facilities to operate.
                   ●  Academic labs are proving that proteins made in
                       plants can be clinically effective and
                       immunologically durable.
                   ●  Regulators are beginning to recognize that old
                       frameworks don’t fit the new biology—and that
                       innovation can’t wait for perfect precedent.
                   ●  Payers are facing down skyrocketing costs,
                       mounting patient drop-off rates, and growing
                       evidence that injectable biologics aren’t as durable
                       as their price tags suggest.


               They are all looking for something new.
               Something more efficient.
               Something more human-centered.

               And edible biologics are answering that call.




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