Page 359 - Binder2
P. 359

They’ll attempt to license the tech, absorb the IP, and fold it
               into the old model—without realizing that the old model is
               precisely what edible biologics render obsolete.





               Why This Time Might Be Different

               In most cases, this strategy is sustainable. But edible
               biologics are different—not just because they work, but
               because they change who gets to play.

                   ●  Small nations could build their own biologic
                       manufacturing capacity.
                   ●  Nonprofits could launch programs without needing
                       a licensing partner.
                   ●  Public research institutions could distribute open-
                       source therapeutic crops.
                   ●  Payers could demand plant-based alternatives as
                       cost-saving strategies.


               And when the ecosystem begins to shift from beneath them,
               Big Pharma may discover that it’s not just a new product
               class emerging—it’s a new paradigm forming without
               them.

               By the time they try to buy their way in, the market may
               already belong to someone else—leaner, faster, and
               aligned with a new value system.

               Because edible biologics aren’t just a scientific advance.
               They’re a structural reset.

               And disruption, as it turns out, no longer comes from the
               top.



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