Page 8 - Brand Handbook IPG Network
P. 8
2 Logo
2.1 How to use the logo
Co-branding: The store front signage is designed to preserve the comfort and familiarity of a local business while also giving the credibility of a national network.
Branding: Once a consumer is in the store, they know where they are so there is no need to repeat
the name of the local store. It is now time to build awareness of the national brand network as a leader
in pools and hot tubs.
Co-branding Branding
With over 400 associated locations across North America, we guarantee the best advice, the best service,
the best selection and the best value for your money.
● INTERNATIONAL POOL GROUP - BRAND HANDBOOK - IPG NETWORK - JUNE - 2019
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