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                ·≈–°“√∑àÕ߇∑’ˬ«∑’Ë¡’§ÿ≥¿“æμË”  Õ’°∑—Èß¡’°“√∫—≠≠—μ‘∂÷ß√“¬≈–‡Õ’¬¥·≈–∫∑°”Àπ¥‚∑…‰«â

                Õ¬à“ß™—¥‡®π ®÷ß°≈à“«‰¥â«à“‡ªìπ°ÆÀ¡“¬∑’Ë∂Ÿ°∫—≠≠—μ‘¢÷Èπ‡æ◊ËÕ§«∫§ÿ¡·≈–ª√“∫ª√“¡∑—«√廟π¬å‡À√’¬≠
                ‚¥¬μ√ß


                         “∏“√≥√—∞ ‘ß§‚ª√å  ‡π◊ËÕß®“° “∏“√≥√—∞ ‘ß§‚ª√å‰¡à‰¥â¡’°“√∫—≠≠—μ‘°ÆÀ¡“¬

                ¥â“π°“√∑àÕ߇∑’ˬ«∑’ˇ°’ˬ«¢âÕß°—∫∑—«√廟π¬å‡À√’¬≠‰«â‚¥¬μ√ß ¥—ßπ—Èπ „π°“√°”°—∫¥Ÿ·≈∏ÿ√°‘®

                ∑—«√廟π¬å‡À√’¬≠®÷ßμâÕßπ”°ÆÀ¡“¬Õ◊Ëπ¡“ª√—∫„™â ‰¥â·°à æ√–√“™∫—≠≠—μ‘ºŸâª√–°Õ∫∏ÿ√°‘®μ—«·∑π
                ∑àÕ߇∑’ˬ« æ.». ÚıÙÒ (Travel Agents Act 1998) ´÷Ëß∂Ÿ°·°â‰¢„À¡à ¡’º≈„™â∫—ß§—∫‡¡◊ËÕ«—π∑’Ë

                Ò ¡°√“§¡ æ.». ÚıˆÒ ¡’«—μ∂ÿª√– ß§åÀ≈—°‡æ◊ËÕª°ªÑÕßπ—°∑àÕ߇∑’ˬ«®“°°“√ªØ‘∫—μ‘Àπâ“∑’Ë

                ‚¥¬∑ÿ®√‘μ¢ÕߺŸâª√–°Õ∫∏ÿ√°‘®μ—«·∑π∑àÕ߇∑’ˬ«·≈–„ÀâÕ”π“®·°à§≥–°√√¡°“√°“√∑àÕ߇∑’ˬ«

                ·Ààß “∏“√≥√—∞ ‘ß§‚ª√å  (Singapore  Tourism Board : STB)  “¡“√∂‡¢â“μ√«® Õ∫

                ·≈–§«∫§ÿ¡°“√¥”‡π‘πß“π¢ÕߺŸâª√–°Õ∫∏ÿ√°‘®„À⇪ìπ‰ªμ“¡°ÆÀ¡“¬·≈–æ√–√“™∫—≠≠—μ‘
                §ÿâ¡§√ÕߺŸâ∫√‘‚¿§ (°“√§â“∑’ˇªìπ∏√√¡) æ.». ÚııÚ (Consumer Protection (Fair Trading)

                Act 2009) ´÷Ëß∂Ÿ°·°â‰¢„À¡à ¡’º≈„™â∫—ß§—∫‡¡◊ËÕ«—π∑’Ë Ò ‡¡…“¬π æ.». ÚıˆÒ ‡ªìπ°ÆÀ¡“¬

                ∑’Ë„Àâ§«“¡§ÿâ¡§√Õß·°àºŸâ∫√‘‚¿§∑’ˉ¡à‰¥â√—∫§«“¡‡ªìπ∏√√¡·≈–‡æ◊ËÕ„À⺟â∫√‘‚¿§‰¥â√—∫ ‘∑∏‘
                ‡æ‘Ë¡‡μ‘¡„π à«π∑’ˇ°’ˬ«°—∫ ‘π§â“∑’ˉ¡à‡ªìπ‰ªμ“¡¢âÕ —≠≠“


                        ¥â«¬‡Àμÿ∑’˰ÆÀ¡“¬¢Õß “∏“√≥√—∞ª√–™“™π®’π¡’∫∑∫—≠≠—μ‘§√Õ∫§≈ÿ¡ªí≠À“

                ∑’ˇ°‘¥¢÷Èπ„π∏ÿ√°‘®∑—«√廟π¬å‡À√’¬≠·≈–°ÆÀ¡“¬¢Õß “∏“√≥√—∞ ‘ß§‚ª√å¡’°“√ª√—∫ª√ÿß·°â‰¢

                „Àâ∑—π ¡—¬‡¢â“°—∫ ¿“æ —ß§¡Õ¬Ÿà‡ ¡Õ ∑—Èß “¡“√∂·°â‰¢ªí≠À“∑’ˇ°‘¥¢÷Èπ„π°ÆÀ¡“¬‰∑¬‰¥â ¥—ßπ—Èπ

                ®÷ß¡’§«“¡‡À¡“– ¡∑’Ë®–π”¡“«‘‡§√“–À凪√’¬∫‡∑’¬∫ ‡æ◊ËÕ„™â‡ªìπμâπ·∫∫„π°“√ª√—∫ª√ÿß·°â‰¢

                æ√–√“™∫—≠≠—μ‘∏ÿ√°‘®π”‡∑’ˬ«·≈–¡—§§ÿ‡∑»°å æ.». ÚııÒ √«¡∂÷ß°ÆÀ¡“¬Õ◊Ëπ∑’ˇ°’ˬ«¢âÕß
                ‚¥¬ “¡“√∂·¬°ª√–‡¥Áπªí≠À“ÕÕ°‰¥â ¥—ßμàÕ‰ªπ’È








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                  Emily Emily Ma, çImpacts of China Tourism Law on Chinese Outbound Travelers and
                  Stakeholders: An Exploratory Discussion,é Volume 11 Journal of China Tourism Research,

                  p.229 (2015).


                ¡°√“§¡ - ‡¡…“¬π ÚıˆÚ                                                       211
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