Page 51 - Business English Book 1ver2.0
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Lesson 5 Market Environment
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Dialogue cont’d
A : Tell me more about it.
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B : We recently changed packaging. .
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We are also spending tremendous amount on advertising.
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A : I think that is a great plan. How do you manage price
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reduction,
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new packaging, and more on advertising?
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B : To tell you the truth, that was not easy. We somehow manage
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to make bigger margin by reducing the production cost.
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A : How did you reduce the production cost without affecting
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quality?
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B : Changing production location from Korea to China really
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helped.
A : Tell me more about it.
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B : We recently changed packaging. .
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We are also (advertising) ___________________________________. .
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A : I think that is a great plan. How do you manage price
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reduction,
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new packaging, and more on advertising?
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B : ________________________, that was not easy. .
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Let’s practice the other side of dialogue
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(bigger margin / the production cost) _____________________________.
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A : How did you reduce the production cost without affecting
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B : What's your strategy against cheap Chinese labor cost?
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quality?
A : We also have a manufacturing plant in China in order to
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B : __________________________ Korea ___ China ______________. .
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cut the labor cost.
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B : I see. Your price may be competitive. But is it really
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enough?
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