Page 52 - Business English Book 1ver2.0
P. 52
t
v
E
i
r
o
n
m
n
n
e
Lesson 5 Market Environment
a
e
c
f
i
e
e
l
o
o
b
r
e
n
n
p
c
W
w
v
l
e
r
r
u
h
s
t
O
A : Of course not. We will never be cheaper.
e
.
e
B : I didn't think so. Then what?
p
i
i
c
e
w
a
A : We are actually working to get totally opposite image. .
g
o
s
n
o
p
r
t
a
y
a
o
a
W
a
o
l
m
e
t
e
y
l
t
k
t
g
g
e
r
e
t
t
l
u
o
i
l
f
i
n
e
s
r
c
g
a
p
c
t
o
e
e
u
d
o
a
m
o
r
e
e
r
u
d
o
We are more focused on product image.
m
W
_
_
_
_
_
_
_
_
?
_
_
_
_
_
_
_
_
_
_
_
B : (cheap Chinese labor cost)_____________________________________?
_
_
_
_
_
)
_
_
_
_
_
_
_
_
_
_
_
_
_
l
u
o
v
r
g
a
r
u
n
t
e
d
W
a
t
e
A : We also have a manufacturing plant in China in order to cut the
n
n
f
l
o
r
t
a
a
n
o
h
s
C
m
h
i
i
p
a
h
e
n
a
a
t
t
e
n
c
i
c
i
u
labor cost.
r
c
i
c
m
r
o
p
_
e
b
_
_
i
_
v
m
_
_
B : __________. Your price may be competitive. .
y
_
_
_
a
t
Y
e
e
o
u
p
e
.
t
i
_
But is _________________?
w
h
_
e
_
.
T
n
_
h
_
_
_
_
_
_
_
_
_
_
_
A : ______________________. Then what?
_
_
_
_
_
_
_
t
_
a
p
e
g
s
r
o
p
t
n
g
o
a
w
m
W
i
o
g
e
o
a
i
a
B : We are actually working to get totally opposite image. .
t
t
e
e
a
k
a
t
u
l
y
o
r
l
t
l
e
t
l
i
c
y
c
e
We are more focused on product image.
m
p
n
u
d
r
o
a
t
g
c
f
m
o
a
s
d
r
o
r
e
o
e
u
e
i
B : Tell me more about it.
a
k
i
g
g
n
e
e
a
y
W
g
c
a
p
r
n
h
c
c
A : We recently changed packaging. .
e
t
n
e
l
d
i
o
n
n
e
We are also spending tremendous amount on advertising. .
d
a
n
d
d
e
W
n
s
e
m
n
a
o
a
o
l
u
g
o
a
s
u
p
t
r
s
s
m
v
n
e
r
i
i
e
e
g
r
t
t
a
c
o
e
s
i
i
d
i
a
c
p
n
n
o
a
o
B : I think that is a great plan. How do you manage price reduction, ,
h
n
t
u
a
l
k
.
n
t
y
m
d
e
H
I
e
t
g
g
t
r
w
r
t
h
e
a
p
u
o
a
i
r
n
i
e
r
v
n
a
r
g
new packaging, and more on advertising?
g
?
e
p
a
,
n
o
g
o
c
i
n
t
w
n
d
k
s
i
e
a
d
a
m
t
m
t
.
o
e
s
T
l
y
o
l
o
o
e
A : To tell you the truth, that was not easy. We somehow manage to
w
W
h
e
m
r
h
e
n
u
t
a
g
t
a
h
,
w
e
t
n
e
a
s
t
a
t
t
s
a
u
o
o
h
y
d
n
c
g
k
e
y
s
r
t
t
h
o
e
i
e
b
b
i
n
make bigger margin by reducing the production cost. .
e
a
i
o
m
o
t
u
c
r
c
d
i
m
n
g
r
g
p
g
r
a
u
f
H
o
p
e
t
t
B : How did you reduce the production cost without affecting
e
e
r
d
c
f
a
h
n
d
n
u
w
o
r
g
i
i
s
o
d
y
o
c
t
t
o
c
d
c
u
o
i
u
u
e
t
i
h
w
t
quality?
l
e
l
l
p
d
h
e
y
t
i
o
d
u
c
n
c
a
t
l
o
a
n
g
A : Changing production location from Korea to China really helped.
C
h
i
p
r
o
n
g
i
C
h
t
o
i
r
e
a
n
a
f
r
o
o
n
m
r
e
a
K
o
52
