Page 53 - Business English Book 1ver2.0

r
o
v
i
n
n
t
m
e
n
Lesson 5 Market Environment
E
B : Tell me _________________.
t
g

y
l
n
r

e
e
e
a
c

d
c
n
a
g
p
i
a
h
c
k
e
g
n
W
A : We recently changed packaging. .
g
u
g
s
t
s
e
r
n
o
e

t
o
n
a
d
m
o
i
l

i
n

a
s
n
s
p
e

i
d

e
u
m
v
e
n
r
o
We are also spending tremendous amount on advertising. .
a
a

r
W
e
d
t
n
_
_
_
_
_
u
_
_
_
_
_
_
B : I think ____________________. ____________________ price reduction, ,
n
_
_
_
.
_

_
_
_
_
_
_
t
c
_
_
_
_
o
_
_
i
_
r
_
c
_
h
I
n
_
_

i
_
i
_
e
t
r
_
_

d

e
_
_

p
_
_
k
new packaging, and more on advertising?
n e w p a c k a g i n g , a n d m o r e o n a d v e r t i s i n g
t
o
o
t
w
a
m
g
l

o
o
l

w

t
A : To tell you the truth, that was not easy. We somehow manage to
e
a
t
s

h

h
n
e

e
r
u
s
t
e

o
a
a
u

h
W
e

m
t

y
.

h
t
,

y
a
T
t
e
o
n
s
t
i
g
o
c

p

h
c
t
o

t
d
e
u
o
n
s
r
r
c
b
g
a

a
i
e
k

b
i
d
n
u
y
r

make bigger margin by reducing the production cost. .

r
g
e
e
g
n
m
i
m
t
_
w
w
_
_
_
_
i
y

o

o
d

d
i
t
_
H
_
h
o
u
u
_

_
_
B : How did you _______________________without __________________?
_
_
_
_
_
_
_
_
_
_
_
_
_
n
t

o
p
g
l
a

c
r
m
l
p
r
y
h
g
d
h
n
i
i
a
i
o
t
n

e

n
C
a
l
i
r
o
f

o
u
c
K
t

o
a
a
h

o

l
e
o
C
d
r
e
n
e
A : Changing production location from Korea to China really helped.
s
e
s
c
n
n
e
t
Application : (Make sentences with information given.)
e
h
W
What did they do to improve product image?
a
d

t
i
p
p

r
m
m
o
d
v
c
e
u
t

o
r
i
y
e
i

d
h
t
d
o
t
g
a

o
e
Change/packaging
Spend more/ advertising
Focus/quality control
What did they do to reduce production cost?
W h a t d i d t h e y d o t o r e d u c e p r o d u c t i o n c o s t
Change/production location
Why do so many companies worry about Chinese companies?
W h y d o s o m a n y c o m p a n i e s w o r r y a b o u t C h i n e s e c o m p a n i e s ?
Retail market : 소비자 시장
Significant = important : 중요한, 주요한
주요한
Unemployment rate : 실업률
Stable : 안정된
53