Page 41 - SYF Hispanic Playbook_WorkingDraft (1)
P. 41

By 2026, 27.2% of the U.S. Gen Z population will


                                                   be Hispanic



             America’s Gen Z population in 2026 is expected to be very diverse. In fact, more than
             half of the Gen Z population will emanate from groups other than the non-Hispanic
             White population. These children will identify as mixed race or as part of a minority
             race or ethnic group. The non-Hispanic White population will make up 44.6% of the

             Gen Z population in 2026, followed by 27.2% Hispanic, 13.8% Black, and 6% Asian.




























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