Page 42 - SYF Hispanic Playbook_WorkingDraft (1)
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HEALTH & WELLNESS
PHARMACY
According to Nielsen research, 24% of the HHLDs that shopped online in the past 6
months for health insurance were Hispanic. Also, 21% of the adults that have Medicaid
are Hispanic. When we look at all types of health insurance carriers used by Hispanic
adults, we see that most have carriers outside of the larger carriers. Of the larger
carriers, Hispanics are most likely to have Blue Cross Blue Shield (BCBS), followed by
UnitedHealthcare and Aetna. This pattern is consistent across employer-sponsored
health insurance as well as individually purchased health insurance.
