Page 37 - SYF Hispanic Playbook_WorkingDraft (1)
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MILLENNIALS AND GEN Z
Younger Hispanics have driven the growth of the US Hispanic population and thus,
generationally speaking, make up increasingly larger percentages of their cohorts.
Today, Hispanics make up 23.4% and 25.8% of the US Millennial and Gen Z cohorts,
respectively.
Furthermore, understanding Hispanic Millennials is paramount as they are driving
change dictating the direction the overall Hispanic market will take in the coming
decades. This segment seems eager to continue embracing both the American and
Hispanic cultures.
Hispanic first, Millennial second
