Page 27 - OneFord_Brand_Design_System
P. 27

Color Analysis



















         We have tension in the system where the
         on-vehicle standard is different from the
         marketing standard...

         ...and digital platforms sit in between.








                           Digital                                            2020







                      RGB Standard                                    Color exploration




















                                                                            Ford
                                                                            Vehicle Badge



                                                                            Under exploration:
                                                                            Alignment with
                                                                            On-Vehicle  Standard.











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