Page 32 - OneFord_Brand_Design_System
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Ownable Patterns























      Our patterns leverage


      the oval, a shape that



      research validates is



      strongly associated



      with the Ford brand.













      A little more modern and

      tech. This takes you to thinking

      they are digital.                — US SUV



      Looks smooth, riding
      the wave… they’re future-

      proofing the brand.                     — UK Consumer



      This doesn’t say

      toughness to me.                    — US Truck







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