Page 28 - OneFord_Brand_Design_System
P. 28
Color Strategy
Our goal is a color palette
centered on one true Ford
Blue that supports the story
of our future while honoring
our heritage.
The main blue color reinforces
traditional associations of reliability,
safety, strength and heritage.
The vibrant blue color prompts
reactions of the brand as more
modern, digital and innovative.
Some loyal Ford owners found
this color to be too eye-catching
in print advertising but appropriate
in other mediums.
— Brand Design Qualitative Research
28
