Page 18 - jan-feb2021
P. 18
‘Together With Propane’ Social Media Influencer
Campaign Expands Message, Audience
eyond the traditional messages boosting new year They range in their history and use with
propane’s clean-burning reliability, the propane, their lifestyles, backgrounds, and unique
Propane Education & Research Council set of followers Using their trusted voice in estab-
B(PERC) in 2021 is enlisting popular social lished social media channels allows the propane
media influencers to showcase ways that pro- story to be told on a more personal, emotional
pane brings families together level aimed at a new audience of users, accord-
The goal of the new “Together with Propane” ing to Erin Hatcher, PERC’s senior vice president of
campaign is to share personal stories of how communications and marketing
propane benefits their lives. Their stories create a Importantly, the message will include the
more emotional connection with consumers using environmental reasons that they are choosing
outdoor and indoor living applications like back- propane over other energy sources in a way that
yard firepits, patio heaters, home fireplaces and is relatable to everyday users
cooking “The social influencer campaign con-
More than a dozen targeted influencers cept is a fast-growing, effective marketing tool to
from across the United States have been chosen reach that younger consumer audience that is
to carry the campaign message throughout the heavily engaged in popular social media plat-
forms like Instagram and Twitter,” Hatcher ex-
plained
Give your tank sets that
professional look with “These channels enable us to promote the
Con-Stab fittings, poly tubing & the X-Riser lifestyle that propane enables, rather than just the
attributes of the fuel itself That’s a powerful way
Flexible Riser System
for Plastic Pipe to connect on a very personal level with prospec-
tive customers ”
The format makes it easy for the thousands
X-Riser
of propane professionals to amplify the messag-
CON STAB Fittings es by sharing influencer posts to Instagram using
the hashtag #togetherwithpropane They also
Transition Fittings
Reducing Tees are encouraged to add their own posts about
Couplings
Elbows etc. propane’s environmental facts, pictures or vid-
Tracer Wire eo of how propane brings their family together
Tracer Tape using the hashtag #bringingpropanetoyou in the
Plastic Pipe post and tagging @propane_council Industry
engagement is crucial for campaign success,
Hatcher emphasized
Throughout the campaign, PERC will like-
wise share the influencer content on
its own channels as a way to keep encouraging
propane professionals to follow and share
800.448.9504 • bergquistinc.com
Your questions answered by the people who know propane equipment.
18 Alabama Propane Gas Association | January / February 2021
