Page 22 - jul-aug 2023

6 Bar r ier s to Finding and Keeping
6 Barriers to Finding and Keeping

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By Kathleen Quinn Votaw

sst... You should be retaining while you are Not understanding the market.
recruiting top talent. If you're wondering 4 You need a deep understanding of the
why your turnover rates are high and your market, a compelling sales strategy, and a candi-
Pdream candidates aren't choosing your date-focused approach.
company, it's time to take a closer look. Over-
come these six, easily resolved barriers to attract Negative employment branding or repu-
and retain the talent you need to grow. 5 tation. To attract candidates, evaluate your
company culture.
Compensation is misaligned with the mar-
1ket. When setting pay for a position, it's An ineffective recruitment process.

important to research the market to ensure it 6 It's important to have a thoughtful process
matches what candidates expect. to identify highly qualified individuals who are a
great fit for your company culture.
Scope of job responsibilities is misaligned
2 with the market. If you describe a job dif- Want more insights?
ferently than how it's typically defined, it can be Contact Kathleen Quinn Votaw, speaker, author,
hard to find the right candidate. CEO and Award winning leader and keynote
speaker on retention and recruiting.■
Looking for "the purple squirrel" with unre-
3 alistic requirements. Perfect job candidates Source: This article is reprinted with permission of Kathleen
are rare. Be open to equivalent qualifications, Quinn Votaw. Votaw is a speaker, author, CEO and Award
use assessments and develop an ongoing candi- winning thought leader and keynote speaker on retention
date pipeline. and recruiting. To read the original post click here.

22 Alabama Propane Gas Association | July / August 2023