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12. WHAT IS A


                                       CIRCULAR ECONOMY?



                                                  Answer: The world’s resources are
                                                  not limitless. A circular economy
                                                  aims to keep resources in use for
                                                  as long as possible, recovering and
                                                  regenerating materials at the end
                                                  of each lifetime.



                                                  We do not live in a sustainable world. We all
                                                  know about the challenges we’re facing with
                                                  our world’s declining resources, climate change
                                                  and decline in biodiversity. And yet, as well as
                                                  having a commitment to the world we live in,
                                                  we also have a commitment to sustaining our
                                                  economies and ensuring opportunities for our
                                                  growing population. So, what is the solution to
                                                  these conflicting first world problems?

                                                  By embracing a Circular Economy, businesses
                                                  such as yours can contribute to the sustainability
                                                  of both our environment and our economy. By
                                                  reusing and recycling products you can keep
                                                  materials alive for as long as possible, you
                                                  can actively contribute to making a Circular
                                                  Economy a reality.
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