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celebrated for their quality and design. Each South
Bend watch tells a story of early 20th-century American
industry and reflects a time when precision and
craftsmanship were paramount. Though the company
is no longer operational, its watches continue to be
cherished by collectors and serve as a reminder of a
significant era in American manufacturing history.
Happy Collecting!
Support Your NH Historical
Society
Victor Fariello Jr.
The New Hartford Historical Society needs your
The History of the South Bend support. The cost of membership is $15 for an
Watch Company individual, $20 for a family and $5 for students. Make
your check payable to ‘NH Historical Society’ and mail
The South Bend Watch Company, an iconic name products. The introduction of their own movements to PO Box 238, New Hartford, NY 13413. All donations
and calibers further solidified the company's reputation
in American horology, epitomizes the rich heritage of for technical excellence. are tax deductible. Your support is appreciated.
watchmaking in the United States. Founded in South The 1920s and 1930s marked a period of significant Victor J. Fariello Jr. is a lifelong resident of New
Bend, Indiana, in 1903, the company made significant Hartford and has been a collector and dealer of antiques
contributions to the American watch industry, growth for South Bend, as the company expanded its for many years. He is a past officer and member of the
blending precision engineering with innovative design. offerings to include wristwatches. This shift mirrored New Hartford Historical Society and is the President
Its history is a testament to the evolution of American broader trends in the watch industry, as wristwatches of the J. Schoolcraft Sherman Chapter #1519 of The
manufacturing and the enduring appeal of classic began to replace pocket watches in popularity. South Questers, an International organization for people who
Bend's foray into wristwatches was marked by elegant
timepieces. designs and reliable movements, which continued to love antiques and have a commitment to preservation.
The company’s origins trace back to a group of local garner positive reviews and customer loyalty. Questions on anything related to antiques can be sent to
businessmen and watch enthusiasts who saw a potential him at PO Box 194, Washington Mills, NY 13479 or by
market for American-made watches. South Bend, a Despite its success, the South Bend Watch Company email to vjfariello@gmail.com. Any photos submitted
city already known for its manufacturing prowess, faced challenges during the Great Depression and will be returned upon request.This pocket watch from
was chosen as the site for the new enterprise. With the World War II. Economic difficulties and shifts in circa 1926 was made by the South Bend Watch Co. of
market demand led to production slowdowns and
vision of producing high-quality, affordable watches, South Bend, Indiana.
the founders set about establishing the company’s financial strain. The company made efforts to adapt,
reputation. including diversifying its product lines and exploring
new markets. However, these efforts were not enough
In its early years, the South Bend Watch Company to counteract the broader economic pressures.
focused on creating pocket watches, which were
By the mid-1940s, South Bend struggled to maintain
the prevalent timekeeping devices of the era. The its competitive edge. The company underwent several
company quickly gained recognition for its meticulous
craftsmanship and reliable timekeeping. By utilizing changes in ownership and management in an attempt to
advanced manufacturing techniques and quality revitalize its operations. Despite these efforts, the South
control measures, South Bend produced a range of Bend Watch Company eventually ceased production
models that appealed to both the general public and in 1962. The decision to close marked the end of an
era for a company that had played a significant role in
collectors. American watchmaking.
The company’s commitment to innovation was evident
in its approach to watchmaking. South Bend adopted Today, South Bend watches are sought after by
the use of interchangeable parts, which streamlined collectors and enthusiasts who value the craftsmanship
production and maintenance processes. This method, and historical significance of these timepieces. The
popularized by other American manufacturers, allowed legacy of the South Bend Watch Company lives on
through the vintage watches that remain in circulation,
for greater efficiency and consistency in the final

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