Page 19 - Vienna Meeting Materals October 4, 2015 b

2. AILFN Media and Marketing Matrix

The essence of marketing is presenting information to those who have a predefined interest in the information to be presented. This is

done by the systematic development of a contacts database identifying varied interests and concerns, development of information, and
circulation of information in the form of products that are useful to the recipients. This process is illustrated below.

Targets Network Network Publishers Reporters Professors Consultants Linkedin Linkedin Law CC General
Media Heads Staffs Contacts Groups Firms Bar Profession
x X x x Assoc.
Telephone calls X x x X x x x x x x
Meetings X x x x x x x x x
Targeted Emails x x x x x x
Press Releases x x x x x x x x x x
Linkedin x x x x x x x
Network Group x x x x x x x x x
Linkedin x x x x x x x
contacts x x x x x x x x x x
Email Newsletter x x x x x x x x
Conduct Survey x x x x x
of Networks x x x x
Website x x x
x x
HG.org Law x
Firm Networks
page x
Network Book
LLB Book
LLB Website
Publish column
on networks
Other
Publications

Sponsorships