Page 16 - Vienna Meeting Materals October 4, 2015 b
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Discussion Materials
50 AILFN
Members
20 Potential
Applicants
100 Other Networks
Level A – Internal Marketing
Level B – External Marketing
Awareness Pyramid and Deployment of Resources
Individualized Pro-active Activities – Meetings ACC, member telephone calls,
emails, invitations, advisory boards, etc. one-on-one.
Targeted Awareness with Specific Groups – Informative emails, videos, media,
Twitter, Associations, Linkedin contacts, Linkedin groups, interactive website, surveys,
non-members, etc. Question: What values and benefits can networks contribute to the
audience?
13 | P a g e
50 AILFN
Members
20 Potential
Applicants
100 Other Networks
Level A – Internal Marketing
Level B – External Marketing
Awareness Pyramid and Deployment of Resources
Individualized Pro-active Activities – Meetings ACC, member telephone calls,
emails, invitations, advisory boards, etc. one-on-one.
Targeted Awareness with Specific Groups – Informative emails, videos, media,
Twitter, Associations, Linkedin contacts, Linkedin groups, interactive website, surveys,
non-members, etc. Question: What values and benefits can networks contribute to the
audience?
13 | P a g e
