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Safeguarding At school, these children may seem unusually anxious or quiet. They often put intense

pressure on themselves to succeed in academics or sports. Some may say they are “always

Corner alone” or “bored” at home, and they may not receive consistent
day-to-day support from home.

DESIGNATED SAFEGUARDING LEAD

When Children Have

Everything… Except Time

This week, we shine a bright light on a

subtle but important type of neglect that’s
easy to miss: Affluent Neglect.
It may sound unusual, but it happens in
homes where children have all the

material things they need; but miss out on A Kind Reminder
time, emotional connection, and everyday
presence. As parents, we can become so It’s the little things that make the biggest difference; chatting on the ride home, sharing

busy with work, travel, and life that we Why It Matters? a meal, laughing together at bedtime. Just a few minutes of genuine connection each
forget the most valuable gift we can give Children experiencing affluent neglect day can help children feel safe, seen, and loved.
our children is OURSELVES. may:

What Is Affluent Neglect? • Feel lonely, even when not alone Our Committment

Affluent neglect often occurs in families • Worry excessively or fear making Safeguarding is everyone’s responsibility. Together, we can ensure that every child
where children live in comfort, but feel mistakes feels safe, respected, and valued — every single day.
emotionally distant from those they love • Feel pressured to be perfect
most. It’s rarely intentional—just a side • Withdraw, act out, or lose confi-

effect of packed schedules, long workdays, dence and be unsure of themselves.
or assuming “they are doing fine.” Safeguarding Safeguarding

DISCOVER DEVELOP DELIVER DISCOVER DEVELOP DELIVER