Page 24 - Gi flipbook March 2018
P. 24

BE THE BEST




                 VERSION OF



                 YOURSELF








                              Denise Massey, Managing Director of the
                              Energy Innovation Centre (EIC), reflects on
                              the energy sector and offers advice to younger
                              women keen to take up the reins of leadership
                              in the industry

                 BE INNOVATIVE                    have different expectations of their
                 From the first flint tools to the   working life. Money is no longer the
                 invention of the internet, the human   primary driver for employment.
                 race has survived and flourished by   Crucially, millennials want to feel that
                 being innovative. Innovation isn’t a   their work has a purpose and they are
                 ‘nice to have’ – it’s an essential of life.   keen to maintain a work/life balance.
                 Innovation is already a driver for   As a sector, we have purpose in
                 change in the energy sector but the   abundance. We provide energy to
                 gap between new technologies     every member of the UK population.
                 trialled by industry and those   Access to energy is a basic human
                 accepted into business-as-usual   need and access to heat and light
                 remains a challenge. As leaders and   improves the quality of people’s
                 future leaders, we need to be clear   lives and contributes to social
                 on the vision we are trying to realise   progress. In addition, the energy
                 and have the tenacity to drive   sector is striving towards a low
                 through the innovation that will   carbon future to save the planet and
                 deliver the change.              safeguard the lives of future
                                                  generations. Is there a higher
                 EMBRACE CHANGE                   purpose than that?
                 Change is a constant, so embrace it.   As leaders, we must be clear about
                 The energy industry is currently facing   our sense of purpose and that of the
                 unprecedented levels of change in   teams we lead; having your own
                 every area. With the drive for a low   sense of purpose, adhering to your
                 carbon future and clean growth, we   own values and doing the right thing
                 are seeing unprecedented changes,   will pay dividends. Don’t be swayed
                 new market entrants, distributed   by the perceived status, position and
                 generation, the rise of renewables and   power of others.
                 the increasing expectations of energy
                 customers. These challenges can seem  DON’T FORGET ABOUT PEOPLE   an optimal innovation model which
                 overwhelming but it’s important to   As an energy industry, we are brilliant   aligns business processes with the
                 remember the change can start with   at drawing up policies and procedures   cognitive function of people. In simple
                 you and can happen by degree.    to implement changes which are   terms, to create the right conditions
                 Incremental change can ultimately   absolutely necessary for safety, quality,   for innovation to flourish, 40 per cent
                 result in cultural transformation in   clarity and value for money. The piece   of business activity should be
                 your team or within a global business.   of the puzzle we aren’t very good at is   focussed on process and function as a
                                                  winning the hearts and minds of our   proportion of time and 60 per cent
                 DON’T LOSE SIGHT                 colleagues and taking them with us on   should be focussed on fostering the
                 OF YOUR PURPOSE                  the journey. It is, in fact, people who   correct environment which creates
                 There are now more millennials   are often cited as the greatest blocker   the right behaviours enabling
                 (people aged up to 35 years) in the   to change. So how do we, as leaders,   innovation to flourish. This will help
                 labour market than any other age   get behind our teams to support   deliver long term sustainable change. I
                 demographic. There is extensive   them? Based on learning from    would suggest we probably spend 95
                 research to suggest that this cohort   neuroscience, the EIC has developed   per cent of our time currently on the






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        DeniseMassey.indd   1                                                                                     15/02/2018   14:07
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