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Chapter Five – Economics

              – How to Optimise Every Aspect of Your Business

             WATERFALL- system continues as we examine element ‘E’

             Economics -this part looks at your business in its totality and the
             interactions of various parts to produce a result. In essence, your
             business is a system. What does it mean? It is easier to use the
             analogy of what we can relate to daily. In my last seminar, I asked
             the delegates this question. On a scale of 1-10, how certain would
             they feel about their car taking them from point A to point B? The
             answer was a resounding 10 out of 10 without hesitation. How can
             we be so certain that the car would do this consistently without
             fail? The reason is simple because the car is  a system. This
             system has undergone several thousands of changes since the
             time it was first invented, such that it is now near perfect. We can
             safely say it is a perfect system but there is constant effort to even
             improve it further. Those attributes that  make a car work
             consistently every time we get inside it is similar to what would
             make your business work consistently and let it run by itself if you
             get it right. Driverless cars are now more of a reality which was like
             a fiction a few years ago. There is still a lot to do before cars are
             running around without drivers and for us to be comfortable with it.
             Now  let’s  talk  about  your  business.  Can  you  organize  your
             business in a way that it can run without you? Let’s explore that
             possibility now.
             These are some of the attributes of a car that is similar to our
             business and you will see the relevance and be able to apply it in
             your business.









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