Page 50 - Business Mastery for Exponetial Profit make more work BW 15102021

In the second row, you find that the cost per lead is $1.89 so in this
example, I just increased it to £2 per lead for ease of
understanding.

So, I want to show you how a small change may result in a
disproportionately higher result in this case. In the previous
example, the investment of £1,000 in advert generated a very high
ROI
£20000 and we thought this result was phenomenon. Now after
reducing the cost of the advert to just £2 instead of £10 the result
was a staggering £100,000. So, investing £1,000 resulted in a
return of £100,000.

WHAT IS YOUR COST OF AQUIRING A CLIENT? £20/CLIENTS

GENERATE 500 LEADS £2/LEAD = £1000

150 APPOINTMENTS

50 CLIENTS @ £2000
PER MONTH = £100,000

Now, what was involved in getting the cost down from £10 per
lead to £2 pounds per lead? Would you invest one month of your
time in learning how to do this effectively? Would it still be worth it
even if you spent 3 months learning how to do it? I have good news
for you because we teach how you can do this effectively at our

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