Page 54 - Business Mastery for Exponetial Profit make more work BW 15102021

ACQUISITION

This is a process of creating awareness about your product or
service and getting your prospects through the door. There are
many ways to attract clients using Social Media, Google Ads,
Yahoo Gemini etc. These days, it is much simpler to attract
prospects from all over the world. The fact that it is simple doesn’t
mean that it is easy! This same opportunity is available to your
competitors, so it’s a game of who learns faster and execute more
efficiently. Most people attempt this once and conclude that it
doesn’t work. Some people will keep wasting money on it even
though it is not working, it doesn’t occur to them to investigate why
it isn’t working. So, if you want to do it yourself, you must be
prepared to spend a lot of time learning it. The more important part
is testing different options to find what works. The moment you
have found what works, you must test that it is working at the most
optimum level. The idea of continual improvement to efficiency in
the process of acquisition must continue unabated. In reference to
the previous example where the cost of client acquisition was
reduced from £10 to £2 and its increased revenue from £20000 to
£100000! However, you can outsource this part to a consultant
who is adept at business strategy, not just digital marketing; I can
say with certainty that my team may help you do the client's
acquisition without breaking the bank. If you need help, visit
mbckonsult.com and book appointment

How to identify the bottleneck in your acquisition process.

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