Page 57 - Business Mastery for Exponetial Profit make more work BW 15102021

• Create autoresponder -series of emails to automate that
introduce your company to the prospect.

You may include testimonials in some of these emails- testimonial
is very powerful for conversion. Therefore, the moment you have
the evidence that people got the result from your service or
product; promptly asked them for a testimonial on camera. Your
conversion will rapidly go through the roof if you do this well. We
would talk about conversion next.
Include your call to action in those emails – it may be to book an
appointment with you or buy your products after building trust with
them.
The next stage of the process is the CONVERSION
CONVERSION
This is one of the critical success factors in generating income
consistently over time. Ultimately, if you get the acquisition right as
well as the conversion then you are likely to build a sustainable
business.

I created a course on this topic that has helped our clients improve
their conversion from 10 to 20% to 40-70%. If your prospect has
the need and has money, your chances of converting them are
significantly higher using this course. It is called ‘QUANTUM
CLIENTS CONVERSION COURSE' available only on
mbckonsult.com on request only; it is strictly for our clients so that
they maintain the competitive advantage offered by the course.
We don’t sell it to the public, but it is extremely powerful, and it
goes beyond just business. It helps people navigate negotiation,
pitching, persuasion and other areas where influencing others is
required.

At the beginning of this section, I talked about bottleneck and this
story would clarify how to remove bottleneck within the funnel
process. We do webinars regularly on how to run a highly
profitable business. A coach who has been in business for about
10 years attended the webinar and booked an appointment with
me. He has an email list of about 2000 people, but they are not
engaging with him and he is getting no business from them. So,
he must constantly chase new clients. I told him that he is sitting

55