Page 58 - Business Mastery for Exponetial Profit make more work BW 15102021

on a goldmine. This is what did; we analysed his acquisition,
conversion and service delivery to know where the bottleneck is
within the funnel. He is relatively ok at acquisition despite using the
traditional method of networking, cold calling and referrer. As a
coach, cold calling is the worst way to get clients. Coaching is not
the kind of business for cold calling but that’s a topic for another
day. When people come into his business, he does 30 minutes
discovery session and they decide whether to sign up with him or
not. Most times, they don't. To cut a long story short, we helped
him sort out the acquisition by running adverts to bring people to
his webinars. After the webinar delegates may book an
appointment with him so that he may convert them to clients. I
checked back with him after four weeks expecting him to give me
kudos for the strategy, but he was very cold. I asked him what
result he has got since he is now getting a lot more appointments;
he said the prospects are still not signing up. So, I set up a role-
play between the two of us to examine exactly what he was saying
to his prospect. I must say that this guy is a good coach and he
gets great results for people but unfortunately, he’s not a good
salesperson. Selling is a skill, it’s not about charisma or
manipulation! So, I recommended that he should get the course
‘Quantum Clients Conversion Blueprint’ of course I created it
specifically to help experts transform their conversion so that they
may work less and earn more. After going through the course,
things started changing slowly and prospects started signing up.
When people have practised using the methodology in the course
enough times, they would become masters. I have noticed that
those who have done a lot of strategy session or discovery call get
better at using the methodology. The good news is that this course
would make you a lot of money. It is not just converting clients; it
is also about charging the right price for your service. Most people
are afraid of charging the appropriate price for their services for
fear of losing out. I am not saying just charge high fees without
equivalent value. Positioning yourself is the key to helping your
prospects see the value that you bring. Most people miss out on
this because they just think being good is enough! The truth is that
if your prospects don’t perceive that you can help them, you will go
nowhere for a long time.
Positioning is also a skill, there are simple things you can do to

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