Page 17 - WOMEN IN BUSINESS
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WOMEN IN BUSINESS
Marketing Tips for Women Entrepreneurs
Are you a female entrepreneur searching for new ways to market your new business? If so, there
are many great ways to do so. Even better, the suggestions mentioned here are very affordable.
Remember, unless you're lucky enough to have an unlimited supply of capital, it's always best to
go easy on your finances in the beginning.
Always Have a Plan
No matter what kind of small business you're in charge of, it's always best to have a plan before
you put things into action. This is true of every aspect of running your business. You may want
to keep an audio recorder or small notebook with you, or find a note keeping app for your
smartphone. Once you have a plan laid out, stick to it to the best of your abilities.
Set Optimistic Goals
In order to get work done effectively, it’s best to establish goals that you can work to achieve
throughout the day, week, or month. These goals should be things that are attainable. Otherwise
you're just setting yourself up for failure. However, they should also be optimistic and
challenging goals that will encourage you to push yourself in order to be as effective as possible.
Know Your Target Market
Research into your target market, before you even open your doors to the public, is crucial to
your marketing plan. The more specific you can get, by drilling down categories, the better. Not
only do you need to know things like age, gender and income bracket, you also need to know
what motivates your ideal client or customer to buy.
Build a Strong Portfolio
As the owner of the business, the way that you present yourself is often the first impression that
potential clients or customers get of your organization. Make sure to always have a resume or
portfolio available so that your future business associates can see all the hard work that you've
done in the past. If they're impressed with how you represent yourself as a person, it's much more
likely that they’ll want to do business with you.
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