Page 21 - WOMEN IN BUSINESS

WOMEN IN BUSINESS

The Benefits and Challenges of Working for the Opposite Sex

There is an old saying that behind every great man there is a great woman. This demonstrates the

value of feminine energy in creating success, even if it isn’t always valued to the same degree as
the more masculine energy that is typified by the stereotypical "businessman".

Beyond Gender

It is important to note, however, that masculine and feminine energy are present in all of us and

don’t equate with gender. They also have little to do with sexual orientation. They are more to do
with styles of communication and leadership.

Some people would argue that since opposites attract, it will always be easier for a man and

woman to work together. In the Western world, we seem to still think it normal for the man to be
the boss and the woman to be the support staff. The disadvantage of this is that it can be tough to

switch the roles, with, for example, the woman as the CEO with a male personal assistant.

Communication Is Key

The crucial difference, and one which may explain male dominance and the disadvantage of

working for the opposite sex, is different communication styles. Men want to speak but are not
always good at listening. Women have a reputation for being "chatty", but that chat is usually

about people because women tend to be more nurturing and concerned for others.

Women also tend to have a better emotional quotient; that is, a better grasp of the feelings of

others and level of empathy that few businessmen will express. They can therefore "grease the

wheels" and get their foot in the door on a lot of deals. The men can then close those deals.

Everyone Wins

Women are generally not determined to win at any price, but to create a win-win for all parties
concerned so that the business relationships will continue happily over the long term. A male

boss who values his female colleague’s feminine energy will pay attention to her input and value
her contributes.

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