Page 285 - Bowie State University Graduate Catalog 2018-2020.

are emphasized. Linear programming, critical path analysis as well as time-series
analysis are some of the key techniques utilized in the course.

MGMT 741 ORGANIZATIONAL DEVELOPMENT
Former course number 641
Prerequisites: MGMT 511 and MGMT 772
Credits: 3
This course is designed to provide an understanding of the underlying theory of
organization change and intervention; to explore how various change strategies
can be applied to problems involving people in intact systems; and to analyze
successful approaches and techniques in organization development, to include
materials, techniques, designs, current issues and practices in organization
development. Other topics covered in the course will understand the
organization as a system, organization assessment, team building and inter-
group work as OD intervention, entry strategies, internal/external change agent,
and third-party consultation.

MGMT 772 HUMAN RESOURCES MANAGEMENT SEMINAR
Former course number 672
Prerequisites: All background courses
Credits: 3
Problems in industrial relations and manpower involving the public interest, the
work force and management; labor relations, compensation, and wage
administration; job analysis development and evaluation; work force
development and appraisal.

Marketing

MKT 533 PROMOTION MANAGEMENT
Prerequisites: None
Credits: 3
Examines theories and applications relating to marketing communications, with
a focus on planning, managing, and implementing the promotion mix,
advertising, publicity, personal selling, sales promotion, and public relations. The
approach is to view promotion as a key marketing tool coordinated with other
elements of the marketing mix. Discussion topics include integrated marketing
communications, media selection, developing an optimal promotional mix,
budgeting for promotional strategy, international promotion policies, and
measuring the effectiveness of promotion. Students will learn the skills of
developing and implementing promotion campaign.

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