Page 23 - 6-10-16 Friday's Edition

National
Jury: Grim Sleeper Serial Killer Should Be Put To Death
4 Tips For Creating An
Awesome Brand Part 1
Grim Sleeper, Lonnie Franklin
LOS ANGELES, CA – A Los Angeles jury decided Monday that the serial killer known as the “Grim Sleeper” should face the death penalty for mur- dering 9 women and a teenage girl in a 23-year killing spree ac- cording to the L. A. Times.
Lonnie Franklin Jr., a 63- year-old former city trash col- lector and garage attendant for the city’s police was convicted last month on 10 counts of first- degree murder in the deaths of Debra Jackson, Henrietta Wright, Mary Lowe, Bernita Sparks, Barbara Ware, Lachrica Jefferson, Monique Alexander, Princess Berthomieux, Va- lerie McCorvey and Janecia Peters.
One prosecutor had asked ju- rors to show Franklin the same mercy he showed his vic- tims and give him the “ultimate penalty.” A defense lawyer urged jurors to give Franklin life without parole.
However, the jury ended up deciding on the death penalty on all 10 counts. The formal sentencing will be held on Aug. 10.
The victims were either fatally shot, choked or both, before their bodies were dumped in al- leys and trash bins in the area where Franklin lived. The killings were not connected for years with family members of the victims and residents accus- ing authorities of not thor- oughly investigating the case because the victims were poor and Black. Some of the victims were allegedly prostitutes and drug addicts.
Franklin finally became a suspect after investigators re- examining the case after the final murder in 2007, and DNA from his son showed similari- ties to genetic evidence found on some of the women. Author- ities were able to link the 1984 killing of Sharon Dismuke to the 2007 murder of Janecia Peters, believed to be the final killing. The same gun was used to shoot both women and the weapon was found in Franklin’s garage after he was arrested in 2010.
One of Franklin’s victims survived their ordeal and was able to point him out in court.
‘Prince Day’: Minnesota Governor Honors Prince On His Birthday
Tuesday marked Prince’s 58th birthday and on Monday Minnesota Gov. Mark Day- ton officialyl declared the day “Prince Day” in Minnesota. Prince was born on June 7, 1958 in Minneapolis and passed away on April 21, 2016 at his Paisley Park estate.
“The proclamation issued today by Governor Dayton and Lt. Governor Smith is meant to celebrate Prince’s life and many contributions – not only in arts and culture, but also in his many acts of service to his fellow Min- nesotans,” the governor’s of- fice said.
Mural of Prince.
U. S. Department Of Education: Black Students 4x More Likely To Be Suspended
WASHINGTON, D.C. -- Fed- eral data is confirming what the African American commu- nity already knew... Black stu- dents are nearly four times as likely as their white classmates to be suspended from school. And sadly, public school is a different place for the majority of minority students than it is for white students.
From gifted-and-talented programs to teacher experi- ence to advanced science and math courses, the data show, the schools that enroll large numbers of minority students are unequal in nearly every way.
U. S. Education Secretary John King said the findings lay bare the USA’s “systemic failure” to educate all students equally.
The new data released on Tuesday from the U.S. Depart- ment of Education and re- quired by Congress, show that African-American K-12 stu- dents are 3.8 times as likely to receive one or more out-of- school suspensions as white students. While 6% of all stu- dents received one or more out-of-school suspensions in the 2013-2014 school year, the percentage was 18% for African-American boys and 10% for African-American girls.
John King, U. S. Secretary Of Education
The findings come less than a week after researchers with the Civil Rights Project at the University of California, Los Angeles, released a study sug- gesting that suspensions in 10th grade alone probably re- sult in more than 67,000 high school dropouts.
Cumulatively, they esti- mated, the total cost of 10th- grade dropouts exceeds $35 billion.
The new federal data show that suspension is only a small part of the problem facing mi- nority students — they're also badly underrepresented in nearly every type of advanced academic program in K-12 schools.
When creating your brand, it’s imperative that you think about everything from your logo to color scheme to the tag line. You also have to have a memorable brand name, strong message, support sys- tem, and all of the necessary legalities, like getting trade- marked, in place.
But, that’s only the begin- ning of your branding process. To help you complete creating your awesome brand, give these four tips a spin as well.
1. How do people see you?
“The interesting thing about your personal brand is it’s never what you say it is, it’s ac- tually what everyone else says it is,” writes founder and chairman of the award-win- ning matchmaking firm PCBA Paul C. Brunson. “Therefore, the first place to begin in the building and growth of your brand is to know what people think of you.”
Paul adds that you can find out how others view by: “googling yourself, holding a focus group (of close friends), or asking a life coach or busi- ness coach to conduct a 360 analysis on your behalf (we do this for all of our clients and it’s very effective).”
2. Build your online platform.
Blogger, author, digital strategist, and speaker Jeff Bullas recommends that you, “Build your own online plat- form such as a blog or website that you own, then amplify your content and engage with your audience on social net- works.” Be adds, “Use LinkedIn, Facebook or Twitter or even Pinterest and Insta- gram. You have options. Find what social network resonates with you.”
“The secret. Don’t wait to be
perfect. Just start.”
Here are a couple of point-
ers to keep in mind when cre- ating your brand;
• Be authentic.
• Have a unique voice.
• Build an email list.
• Have a memorable design. • Create a memorable slogan
that expresses your mission and purpose
• Empower your customers
Also don’t forget to harness the power of content market- ing, guest blogging and net- working.
3. Weave your brand into everything you do.
Personal branding should be a large part of everything you do. It should be weaved into your life. It shouldn't just be in the clothes you wear but in your every action with friends and business colleagues.
Your brand should show in how you blog online. For ex- ample, my personal brand al- ways is helping entrepreneurs. When I attend networking events I try to have the same person you read about online, shine at networking events. If you try to be someone you're not, it will show.
4. Be consistent.
As a customer, think about the brands that you are most loyal to. Chances are that they’ve earned your trust because they are dependable. For example, Zappos is known for delivering superior customer service. Dropbox includes its signature hand drawn blue box logo on all of its messaging.
Bot examples prove at just just how important consis- tency is for brands.
As Hannah Fleishman states on HubSpot, “All of your com- munications and marketing assets should tell your brand’s story.”
FRIDAY, JUNE 10, 2016 FLORIDA SENTINEL BULLETIN PUBLISHED EVERY TUESDAY AND FRIDAY PAGE 11-B