Page 7 - Florida Sentinel 9-14-18

Positive News
Entrepreneur Launches Toddler Walking Shoes
Most people refer to Yolandra Rodgers as the Baby Shoe Lady, con- sequently, she is the brains behind the successful baby shoe store at TippyTot- Shoes.com. You heard it right - A Black woman entrepreneur falling into the ranks of other successful women busi- ness owners!
Yolandra started her entrepre- neurial journey in 2013 in pursuit to reach families with beginner walking toddlers. Her focus was to market a shoe solely for fashionable, healthy and happy feet. During a period of observa- tion and research, she noticed so many toddlers in clunky shoes and sneakers, she decided to launch TippyTotShoes. com, a high-quality baby shoe with ex- cellent foot support and comfort that helps to increase walking efficiency.
With her first social media post, she gained the likes and gratification of family and friends of a classic shoe that many thought was non-existence.
Yolandra's concept changed the gameandputanewspinonitwitha variation of styles, colors and textures for any occasion. She instantly received rave reviews and positive feedback.
Parents all seem to love the im-
Yolandra Rodgers, CEO & Founder of Tippy Tot Shoes.
provement in their toddlers walk and most certainly the compliments. Yolandra recalls being an invitee at a Children's Health Fair, whereas, a panel of Pediatric Podiatrists states "leather hard bottoms contribute tremendously in your baby's first steps. It's therapeutic as they learn to walk.”
Although, Yolandra attest that most will walk in their own timing, it's imperative to know that great shoes make a huge difference.
Tech Entrepreneur Empowers Women Social Health App
PHILADELPHIA, PA --- West Chester, PA based Lifestyle Technol- ogy & Content Media Company, She's It, LLC is launching the first down- loads of its Social Health Empower- ment app, SHEapp®, the weekend of September 14th at the Rock N Roll Marathon Series during their Health Expo at the Pennsylvania Convention Center in Philadelphia.
The app, which has been in devel- opment for over a year, empowers women to take ownership of their health by shaping the conversations on health, fitness and well-being.
The company's digital platform combines the power of conversations with the strength of mobile technol- ogy, enabling women to achieve posi- tive behavioral changes, leading to 360° well-being.
She's It has been showcased around the country, providing full body composition analyses to atten- dees of health and fitness EXPOs since Fall 2017 at major conferences and expos.
She's It Founder and President, Tam Williams, wanted to provide a product that would empower women
Tam Williams, founder of the com- pany, She's It, says it's like having up to 10 apps integrated all in one.
to engage, learn and be motivated to look beyond the scale and to look at themselves first.
When asked about her brainchild, Williams, who considers herself not only a Founder and Women's Equality Activist, but a Black Woman who was- n't finding what she really needed for a healthy lifestyle that went beyond just eating, exercise and general health says, "I've been known to challenge the status quo because if it doesn’t exist, let’s bring it to life. We plan to do that by disrupting the digital health and wellness space with the Democratiza- tion of 360° Well-Being by bringing data to life focusing on conversations and issues that matter for women."
FRIDAY, SEPTEMBER 14, 2018 FLORIDA SENTINEL BULLETIN PUBLISHED EVERY TUESDAY AND FRIDAY PAGE 7-A