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ADVANCE  INFORMATION




        Not Your Average



        Joe






        A Biography of Joseph William

        Hobbs (1891–1963), Whisky

        Entrepreneur



        Tim Smith




        KEY SELLING POINTS
          The first biography of Joe Hobbs, one of the great characters of the whisky industry.
          Written with the support and encouragement of Joe’s surviving family members.
          For all those interested in whisky and its history, the development of Scotland and Canada, Prohibition and
          rum running, naval and military history, and Britain’s post-war development.

        In an industry littered with great characters and extraordinary personalities, Joe Hobbs stands out as one of the
        whisky world’s most colourful and interesting entrepreneurs, a man who packed more into each decade of his
        life than most people manage in a lifetime. Whilst individual episodes and activities of his life are quite well
        known, his fascinating and wide-ranging full life story has not been told before, despite the fact Joe features in
        Whisky Magazine’s list of ‘Top 100 Most Influential Whisky Figures’ of all time.
        Not Your Average Joe tells the fascinating story of how the son of a bankrupt English farmer rose to be one
        of the leading figures in the history of the Scotch whisky industry, making two fortunes and losing one along
        the way. The book explains Joe’s pioneering exploits as one of the first military aviators during WW1; his
        controversial rum-running activities into the USA during Prohibition in the 1920s; his leading role in designing
        and building the city of Vancouver’s first skyscraper; his rise as one of the leading Scotch whisky ‘barons’; and
        his pioneering transformation of a derelict 10,000 acre Scottish Highland estate into the UK’s first cattle ranch
        during Britain’s ‘battle for beef’ in the lean years after WW2.

        Tim Smith is a passionate ‘whisky nut’ who has always had a great interest in the colourful whisky
        entrepreneur Joe Hobbs but knew that a proper biography of Joe’s life had yet to be written. In collaboration
        with Joe’s family, Tim’s detailed research has enabled him to unearth a wealth of previously unseen material
        about his life and achievements. Now retired from a successful career in the shipping industry Tim lives in
        Hong Kong.




        Publication Date: 28th July 2024                 £14.99                            ISBN: 9781805144250
        Thema subject category: DNBB – Biography: business and industry
        paperback     216 x 138 mm      496 pp     Portrait    Author location: Hong Kong


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