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ADVANCE INFORMATION

Sugar, Gravy,

Pleasure

An Indie Odyssey in Peterborough

Pete Elderkin

KEY SELLING POINTS

A memoir set in the indie/alternative music world of the 1990’s and 2000’s in the time of Britpop and
alternative rock.
An underdog story about someone from a provincial town trying to succeed in the music business.
For those who enjoyed Simon Armitage’s ‘Gig’ and Simon Williams ‘Pandamonium’.

Growing up in Peterborough, voted the ‘worst place to live in England & the UK’, certainly had its challenges. But
a love for Nick Cave’s band and a passion for indie music launched the author, Pete Elderkin, on a series of
extraordinary events while following a dream to reach that holy grail for rock groups, a BBC Radio One John
Peel session. Sugar, Gravy, Pleasure details the ups and downs of being in the wrong place and time while
trying to DJ and run an exciting alternative music club in a what seemed a hostile, provincial environment.

This is a wry, self-depreciating memoir set over eleven years and telling the true story of The Sugar Club and
how it, improbably, became one of the longest running nightclubs in the UK. It captures, with first-hand
contributors, the fun experiences and social history of the unique 1990s and 2000s, when the grunge and
Britpop scenes came from out of nowhere to the forefront of the UK music scene.

Pete Elderkin was born and grew up in Woodston, Peterborough. In 2002 he moved to New Zealand, where he
works in the profit for purpose sector, and lives in Auckland with his wife Jane and their boys Nate and Alfred.

Publication Date: 28th July 2024 £9.99 ISBN: 9781805144281
Thema subject category: DNC – Memoirs
paperback 216 x 138 mm 168 pp Portrait Author location: Auckland

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