Page 20 - Ei Electronics Christmas Magazine 2024

20
Sales & Marketing
cont.
Australia
Brooks Review 2024
• As forecast, sales at Brooks were flat in 2024 (€12m). We have held our
position amongst ever-increasing and aggressive competitors due to the hard
work and dedication of our sales team. Community Housing market share was
maintained in 2024; however, the spending on Smoke Alarms was behind in
2023 in our two largest states. We are expecting this to return in 2025.
• Brooks also had a year of reform. We redefined some of our internal processes,
ERP, and products to make us more efficient and transparent. Our Technical
Services team, introduced in 2023, realised benefits in 2024 with an increase
in sales in our Panel Business. We have recently introduced a new quoting and
reporting system, which should also increase sales in 2025.
• A new Sales & Marketing strategy covering Smoke Alarms and Panels
was also developed in 2024 and will be released to the market in 2025.
We have also been working very closely with Ei Engineering team and
aligning our process.
Market Perspective 2025
• 2025 has a positive outlook. Starting the year with
the launch of a new company overview, we will have
breakthrough new products to shake the Fire Systems market in particular
segments. The introduction of Firefocus and FTOne will make a statement on
the Australian Fire Safety market.
• We are very excited about our new approach as legislation cycles return.
• While 2024 has been a hectic year pulling our future together, we very much
look forward to the year ahead.
After a transitionary period, Brooks hosted the National Conference in
Sydney Head Quarters. Peter Murphy and Eric Duignan joined Brooks for the
conference. Company management shared the new strategy that each state shared
their insights and views on the market and how they will move the next year
Peter, Cassie, Mark, Neo, Kim and David
won the team-building activity at the
Brooks Sales Conference in July
The engineering team at Brooks
worked over a year to deliver a
top-tier new product that found
a gap in the market where
hard-of-hearing customers
were looking for a new option
to protect themselves from
fire hazards. Visalert PLUS
works in connection with
Brooks/Ei Alarms and has a
second function as a luminaire
(constant light).
Cathy visited Ei
Headquarters in
November
Cathy at ‘Women in Business’ event hosted by Enterprise
Ireland, Australia & New Zealand, in partnership with the
Embassy of Ireland, Australia & Consulate General of
Ireland (New South Wales) in Sydney
David Keating and Sean Coughlan visited Brooks at
Sydney Headquarters in October. They also took the
chance to visit Mount Kosciuszko
(Australia’s Highest Mountain 2,228m)
Service Awards
Visalert Plus Launch August 2024
Con Tsandis
Leanne Garvey
Jessica Wylie
Candice Smith
25 Year Service
10 Year Service
10 Year Service
15 Year Service
Anis Retires after 35 Years Service 50 Years
Anis Shenouda retired as Chief Engineer
from Brooks in December. He was very
much part of the fabric of the Brooks-Ei
relationship from the first contact between
the Companies dating back to 1992.
Over the years he was key to many of the
joint development projects between the
Companies, and expertly managed all of the
local testing and certification requirements
for the Australian market. Thank you Anis
and happy retirement !
Brooks undertook a wide ranging media
campaign in 2024, spanning TV, Radio,
Print, and Social Media – to raise its
profile as a market leader in fire systems
and solutions over 50 years