Page 58 - MCC 2019-2021 Strategic Plan

GOAL 12
INCREASE COMMUNITY ENGAGEMENT & COMMUNICATION
12.1
12.1
12.1
12.1
12.1
DEVELOP AND IMPLEMENT A CONTINUOUS COMMUNICATIONS CAMPAIGN THAT EDUCATES THE COMMUNITY ON THE VALUE, SUCCESSES, AND SERVICES OF THE COLLEGE TO MAINTAIN AT LEAST A 90% OR BETTER FAVORABLE RATING
STRETCH: 95% or better
BASELINE: 91% favorable (Lake Research Study 2016)
COLLEGE & COMMUNITY SUSTAINABILITY
KEY PERFORMANCE METRICS
TARGETS/MEASURES/OUTCOMES
EXECUTIVE CABINET TEAM
DUE DATE/ TIME FRAME
HLC ALIGNMENT
The President will provide resources where appropriate and required.
Academic Affairs will promote program services that are available to the public such as Automotive Service, Dental Hygiene Laboratory, Graphic Design Center, Cosmetology and Esthetics Salons, and Library Services.
Create a special marketing campaign that targets likely voters in the College’s service district, using forms of both paid and earned (free) media.
Workforce and Economic Development will engage EMSI to complete the College’s Economic Impact Study.
The President will monitor completion of the strategic goal on a monthly basis and stakeholder perception annually.
A program services marketing plan will be developed.
Implement a system to track community patrons.
Maintain at least a 90% favorability rating from likely voters in the College’s service district, as measured through a statistically valid survey.
An Economic Impact Study will be completed.
President
Academic Affairs
Institutional Advancement
Workforce Development
Monthly
6/30/2020
4/1/2019
2/15/2019
Teaching
& Learning (Evaluation & Improvement)
Mission
Mission
Resources, Planning, & Institutional Effectiveness