Page 8 - AfroPunk Festival Brooklyn 2019 Playbook
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Brand Ambassador Duties
AUDIENCE ENGAGEMENT BEST PRACTICES FOR AMBASSADORS
The most successful festival activations resonate with the brand and our core values and offer
interactive engagement opportunities which bring these values to life. Keep the following
mantras in mind as you conceptualize an activation that will seamlessly align with the
AFROPUNK brand and authentically connect with our audience.
No Sexism- When addressing gender, account for male, female, and nonbinary identities.
Avoid overly simplified representations of gender identity (blue for boys, pink for girls).
No Racism- Acknowledge the diversity within the Black community. Represent a range of
skin tones, hair textures, etc. Represent a range of careers, geographic locations and cultural
practices.
No Ableism- Ensure accessibility for all individuals. Avoid ableist language in marketing text.
Create a diversity of ways for differently abled attendees to interact (visually, aurally or in a
tactile way).
No Ageism- Speak intelligently and non-condescendingly to all consumers regardless of age.
No Homophobia- Avoid reliance on queer stereotypes or tropes. Be cognizant of elements
of the LGBTQIA+ experience that are often ignored. Recognize the intersectionality between
race and sexuality, and how that may affect what resonates.
No Fatphobia- Represent body diversity wherever possible. Avoid language around diet
culture and promote body positivity or neutral language.
No Transphobia- Use gender neutral and trans inclusive language wherever possible. Make
no assumptions around the gender identities of consumers with whom you interact.
No Hatefulness- AFROPUNK is a celebration of Black expression and excellence, center the
experience of joy rather than focusing in on pain.
CHARACTERISTICS ENGAGEMENT OPPORTUNITY
Creative DIY Activities
Confident Interesting / Fun Photo Opportunities
Influential FOMO moment
Socially Conscious Opportunities to participate in activism
Educated Opportunity to learn new information
Health Conscious Info or experiences that improve health
Fashion Forward Activity to showcase/enhance their style
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