Page 36 - Outdoor Trends 2019

Market Overview

Millenials vs Baby Boomers Fire Pits & Conversation Sets
HOW MANY PEOPLE DOES YOUR CONVERSATION SET SEAT?
OUTDOOR FURNITURE STYLE PREFERRED
PIECES INCLUDED IN CONVERSATION SETS
Coastal 6% Chairs 81%
Rustic 7% 65%
Coastal
Industrial 9% 15% Transitional Sofa 45% HOW MANY
Transitional Rustic 21% Loveseat 35% PEOPLE DOES YOUR
33% 10% Ottoman 29% CONVERSATION SET SEAT?
Modern Bohemian Firepit 24%
7%
11% Industrial 4% 3% 10 people+
Other 4%
Traditional Bohemian Modern 5% Traditional 38% 8 people
14% 20% 10% 2 people
31% of consumers 17%
PLAN TO BUY
Millenials Baby Boomers a new conversation 6 people
set in the next 30%
12 months
73% of Millennials 80% of Millennials & Baby 4 people
own a conversation set Boomers say Relaxing is their On average, consumers 40%
COMPARED TO top outdoor activity EXPECT a conversation
56% of Baby Boomers set to last EIGHT years

Fire Pits with Your Sets
Top Fire Pit Materials
HAVE YOU EVER Yes
USED SOCIAL MEDIA No Yes No 37% Copper Fire Pit by Area
TO RESEARCH 52% 48% 63% 10% 31% Urban
OUTDOOR 35% Suburban
FUNITURE? Aluminum Cast Iron 40% Rual
Millenials Baby Boomers 14% 39%
Fire Pit Functions

Baby Boomers agree that Millennials say Stainless Cooking/Grilling 39%
Steel
Where to Buy outdoor furniture Style & Design is the most 23% Decoration 51%
is the biggest challenge challenging aspect when
buying outdoor furniture Entertainment 52%
Warmth 77%

MOST IMPORTANT OUTDOOR FURNITURE ASPECTS 73% Top Fire Other 1%
Pit Fuels
Millenials Baby Boomers

Comfort 94% 93%
Functionality 72% 79%
Style/Design 65% 47% 11% 7% 6%
Can host parties 49% 38%
Good for grilling 40% 42% Wood Propane Natural Charcoal
Gas
Casual Living April Survey 2017 Casual Living February Survey 2017
31 3i Corporation 2017 3i Corporation 2017 32
C
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