Page 40 - CROSS CULTURE
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Example: If someone has a positive stereotype
about a particular group being good at a certain skill,
they might quickly assume competence in a related
context without extensive evaluation.
b. Social Identity
Stereotypes can contribute to a sense of belonging
and identity within a group. Shared stereotypes provide
a common understanding of group characteristics,
fostering a sense of community and shared identity.
Example: Members of a sports team might share
stereotypes about their team's strengths, creating a sense
of unity and camaraderie.
2. Negative Effects:
a. Prejudice and Discrimination:
Stereotypes can lead to prejudice, where
individuals hold biased attitudes and emotions toward
members of certain groups. This can result in
discriminatory behaviours, perpetuating social
divisions and inequalities.
Example: A stereotype associating a particular
ethnic group with criminal behaviour may lead to
unjust treatment and discrimination against individuals
from that group.
b. Stereotype Threat:
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