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The SPiCE Magazine • September 2019
The SPiCE Magazine • September 2019
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22 The SPiCE Magazine • September 2019 The SPiCE Magazine • September 2019 23
ABSTRACTS AND KEYWORDS—ADDITIONAL DESCRIPTIVE METADATA Getting Radified:
The Transitions Team: Keeping It Smooth
Abstracts and keywords function as additional descriptive metadata that can be leveraged in search engines,
libraries’ holdings systems, and other important discovery environments. To produce these, Scope leveraged
By Govindarajan Srinivasan
its semi-automated AI-enabled platform—ConSCIseTM. Driven by the new thesaurus developed for the client,
along with unique knowledge repositories in multiple subjects/domains, ConSCIse leverages machine learning As part of our initiative in setting up a strong transition
and natural language processing to identify key terms, concepts, and sentences within book chapters and other process, we have come up with our methodology for transi-
long-form content. The resulting metadata of abstracts and keywords are curated by SMEs for coherence and tion in our industry. The SPi Global 3^P framework combines
by experienced language editors for readability. This helps in generating high quality SEO friendly metadata to our learnings from many project transitions over the last

enhance discoverability in search engines. This also helps improve monetization of content through better and few years and creates a playbook for enabling a successful
comprehensive representation of a full text content, motivating the users to purchase content that are very transition.
relevant to their research areas.
The 3^P framework lays out the key activities across the

Enriched metadata improves the precision and the recall of search results, thereby increasing the different phases of the transition including
likelihood of content being discovered, used, and purchased. An accurate, well-structured metadata
helps in content monetization through better discoverability - the most important driver to discovery • Plan : Pre-transition & Due Diligence
and SEO. • Prepare: Transition Setup & Knowledge Transfer
• Perform: Start of operations and getting to BAU

THE CRITICAL ROLE OF SMES The framework ensures that the transition approach is holistic and takes into account multiple tracks that
run in parallel during a transition including people, process, and technology, governance and compliance.
Artificial Intelligence-based abstraction and indexing provides the necessary scalability to handle huge volumes.
The framework is designed to help guide the transition project manager work with internal and external
However, the role of SMEs is critical in ensuring the contextual relevance and technical accuracy of the output,
stakeholders to set correct expectations, call our risks and ensure progress against plan.
especially in research and data-intensive domains such as Science, Technology, Engineering, and Medicine. This

semantic tagging and descriptive metadata, if not curated properly, can produce inaccurate search results and We have also presented the 3^P framework as part of the RFP process and Clients have appreciated the
content relationships that frustrate users and dilute the effectiveness of the metadata for better discoverability. depth of the engagement as it provides them also with a mechanism to manage the transition on their side.

The client was much impressed with this end-to-end approach for digital transformation as it facilitated a We have over 10 projects being managed today as part of our transition framework.
seamless transition of their legacy and ongoing content to the new platform with speed, better functionalities,
and customization. It also motivated them to extend this service model to migrate their other content products
to the new platform.

Client Feedback
SPi Global’s
Perform: Transition Framework Plan:
“Thanks very much to the Scope-SPi “The overarching intent of this initiative Start of operations 3 ^P Pre-transition &
and getting to BAU Due Diligence
team for completing this work in time is to increase the value of ASM’s content
to meet our launch schedule.” to our global community of users through
new functionality and state of the art
“This is the first time ASM is attempt- user experience. These, in turn, will drive
ing an online first publishing approach discovery and usage, support increased

to publishing ASM Handbook articles” sales; and enable new product offerings Prepare:
and content reuse options.” Transition Setup &
Knowledge Transfer