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The SPiCE Magazine • September 2019
2020 The SPiCE Magazine • September 2019The SPiCE Magazine • September 2019 The SPiCE Magazine • September 2019 21
Lorem ipsum CREATING XML-FIRST CONTENT FOR CUSTOM SPECIFICATIONS
XML-first Publishing and End-to-End Digital Transformation For legacy files, Scope leveraged SPi’s custom-built XML conversion tools for exporting the client’s Standard

Solutions for ASM International, the World’s Largest Materials Generalized Markup Language (SGML) content directly into the Books Interchange Tag Suite (BITS) XML schema

Information Society that is customized for the hosting platform. Migrating ASM’s legacy content to their new platform required
conversion of files to accommodate new platform requirements and specific use cases. Apart from migrating
ASM’s legacy content, Scope–SPi Global also delivered online-first XMLs directly in the BITS XML format
ABOUT THE CLIENT: ASM International (ASM) is the world’s largest and most for the front files, with all the necessary content enrichment that includes metadata, abstracts, indexing,
established materials information society for publishing journals, magazines, and thesaurus.
End-to-End Solutions
reference books, and databases for the materials science community.

• XML-first ADVANTAGES OF AN XML-FIRST WORKFLOW:
OBJECTIVE: ASM had a strategic vision of their digital transformation
• Metadata
initiative for their vast collection of legacy files. ASM also wanted to • From XML sources, content is made available in a variety of formats such as HTML, web and print
• Abstracts PDF, and ePub.
move to an XML-first digital workflow for their front files. With enriched
• Indexing
metadata—bibliographic and descriptive metadata—of abstracts, keywords, • The XML content is enriched with descriptive metadata, which provides an improved information
• Thesaurus
and controlled indexing using a thesaurus developed as per the standards of retrievability obtained by the addition of abstracts, keywords, thesaurus tags, and core metadata
elements.
the National Information Standards Organization(NISO), ASM wanted to:
Scalability
1. Increase the value of the content through updated functionalities
for better user experience
Digital Publishing CREATION OF A THESAURUS AND INDEXING OF CONTENT
2. Drive discovery and usage to support increased sales
3. Enable new product offerings and content reuse options Central to ASM’s vision is to enable users to search and navigate across all content types. To enable this,
Scope’s team of subject matter experts (SMEs) and certified taxonomists developed a faceted thesaurus of
SOLUTION: END-TO-END SOLUTIONING USING SPi–SCOPE SYNERGY more than 6,300 terms, representing conceptual terms, their synonyms, and related terms, thereby encom-
passing the client’s domain or subject areas.
SPi Global is an existing vendor for typesetting and print production for one of the products of ASM, namely the
Handbooks. Scope, a SPi Global Company, is one of the leading abstracting, indexing, and smart content ser- The processes involved include
vice providers for publishers and scholarly societies. With this synergy, SPi and Scope designed an end-to-end  • Deep analysis of the client’s corpus of content using SPi Global’s Artificial Intelligence-enabled
service approach for digital transformation in collaboration with ASM’s stakeholders, including their new hosting technology, along with a specialized team of SMEs in the client’s domain;
platform vendor. This approach enabled a seamless migration of the client’s legacy content and the front files  • Multiphase review process with the client at various stages of thesaurus development;
into the new hosting platform, along with enhanced metadata generated by Scope’s Subject Matter Experts  • Final delivery of the thesaurus to the client’s hosting platform, along with content files enriched
(SMEs) for better discoverability. (tagged) with the thesaurus terms developed.

END-TO-END DIGITAL TRANSFORMATION SOLUTION Creation of a conceptual thesaurus helped in standardizing the different terminologies used to
represent concepts, thereby improving the precision and recall of the search results. This helped users
discover the most relevant content with minimal efforts while searching domain specific concepts.

Developing a Create abstracts,
Legacy content thesaurus that keywords, and Validate Deliver enriched
conversion and is specific to indexing the platform output files to the client SME-CURATED INDEXING FOR MAXIMIZING DISCOVERABILITY AND SEARCH ENGINE
XML-first front ASM’s content content based on through subject and the external OPTIMIZATION (SEO)
files production matter experts hosting platform
and use cases the thesaurus
Enriching the new content files included the application of thesaurus terms. For this, Scope employed its
proprietary InDEXrTM platform for tagging the content in a semi-automated, expert-curated environment. This
XML-first publishing --Thesaurus -- Metadata Enrichment -- Abstracts -- Indexing -- Publishing produced accurate and highly structured index terms essential for improving search engine optimization (SEO)

and content discovery.